Healthcare organization bolsters brand with a strategic website redesign
The Indiana Hemophilia and Thrombosis Center’s marketing team hired TBH Creative to build a new website to support reputation-building marketing outreach efforts, communicate details about blood disorder research and treatment offerings, and serve as a nationally-recognized resource for educational information.
Goals—
Collect patient leads and physician referrals online
Improve user experience with copyediting, search engine optimization, and content reorganization
Simplify the process of making site updates through the integration of an easy-to-use content management system that doesn’t require advanced coding knowledge
Create a modern yet flexible design to accommodate future growth
“We really enjoyed working with TBH Creative as collaborators on this very important project. They added significant depth and expertise, especially in web design and content development.”
