Great logos are scalable, meaningful, and look good
Your logo is an important piece of your overall brand identity system. The best logos make an impact because they are relevant to a company’s target audience and do a good job representing its product or service (not to mention its brand promise).
Although all design is subjective, one thing all great logos have in common is sophisticated minimalism. Simple and effective logos look good in any application. Think FedEx, Apple, and McDonald’s.
By using typography properly, you can design a great logo that adapts well across all usage channels, whether that’s traditional marketing (like a business card or billboard) or digital marketing (like a social media avatars or website favicon).