Case study Baker Hill

Client since 2017

Website redesign and digital marketing efforts grow sales pipeline

TBH Creative and Baker Hill started with the core question: What problems can Baker Hill solve for their clients? That client-focused approach guides all of our marketing efforts.

Through this ongoing partnership, TBH Creative supports Baker Hill’s business goals with digital and traditional marketing work, including everything from creating email workflows and inbound campaigns to helping with internal branding and event marketing.

Goals—

  • Redesign and optimize the Baker Hill website to better present service offerings and attract new leads
  • Add depth to digital marketing campaigns by building landing pages, producing video content, writing blog posts, designing infographics, and more
  • Develop, execute, analyze, and refine email marketing automation strategies to support lead generation
  • Drive targeted traffic to the Baker Hill website with ROI-focused Google Ads management and reporting

Services

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Baker Hill welcomes guests to its Carmel headquarters with a three-dimensional logo sign (top); custom icons for Baker Hill's website

Branding

TBH Creative refined Baker Hill’s logo and color palette to strengthen and modernize their brand identity assets.

We focused on creating a more dynamic, cohesive, and comprehensive identity system with the flexibility to work in a wide range of applications, both online and offline.

Though we completed our first—and primary—integration of their updated brand identity assets as part of our website redesign work, TBH Creative continues to help Baker Hill incorporate their refreshed logo and color palette into everything from tradeshow booth and office signage to sales collateral materials, such as posters and magazine advertisements.

Baker Hill Color Palette

History wall

Using custom dimensions of an interior wall at Baker Hill headquarters, we designed a 68-foot display showcasing the company’s history to celebrate accomplishments, note milestones, and encourage team pride.

Baker Hill event signage

Event marketing

The annual Prosper conference for Baker Hill customers includes workshops, lectures, product demos, and more. Starting in 2016, we helped Baker Hill’s marketing team completely rebrand and re-introduce the event. On-going services include:

  • Event wayfinding signage
  • Mobile app visuals
  • Email templates and automated email marketing campaigns
  • PowerPoint template development for all presentations

See more examples from the first year's event

Video marketing

As part of their rebranding launch, TBH Creative created a handful of videos, including one that uses storytelling to showcase the features of the new Baker Hill NextGen lending solution. Through that video, we help educate prospects about the features and functions of the new banking software. 

Results

  • 1600+ organic plays on Baker Hill website
  • 93% play rate
  • 8.6% conversion rate on final screen CTA
Baker Hill NextGen lending solution Baker Hill NextGen lending solution
Inbound marketing

Inbound marketing

In tandem with branding updates and creating new collateral, we have created inbound marketing campaigns to attract prospective clients and partners support Baker Hill’s website. Tactics include campaign planning and strategy, content creation, email marketing, social media marketing, and reporting. 

Results

  • 4,756 contacts influenced by an inbound campaign in 2018
  • 262% more new contacts in 2018 compared to the previous year
  • 93% more email clicks in 2018 compared to the previous year
Example of a Baker Hill remarketing ad

Paid search marketing

Through campaigns created and managed through Google Ads and Bing, we drive targeted traffic to Baker Hill's website, directing potential leads to specific landing pages featuring customized messaging that provides answers to questions they were researching online.

Results

  • Four times more leads come through via paid ads
  • Nearly doubled their prior average click-through rate
Baker Hill desktop homepage web design
Visit website View similar projects
Commercial lending web page
Leadership web page
About web page
Contact web page
History web page

Results

285% subscribers

within one month of campaign launch

Strategic marketing campaign increases subscriber list

19% organic search new users

within one year of website launch

Website redesign attracts more users from target audience

186% consultation requests

within one year of website launch

Stronger calls to action help drive consultation requests

“I engaged TBH Creative to assist with a full re-branding and digital marketing effort for Baker Hill, and, in many ways, we learned the financial technology industry together. In TBH Creative we have found a true marketing partner—not an order taker—and that keeps my internal team on our toes and always thinking. I appreciate their perspective just as much as the quality of their work.”

Deidra Colvin
Deidra Colvin, Chief Marketing Officer

About Baker Hill

For over 30 years, Baker Hill has provided industry-leading financial technology solutions that empower banks and credit unions to generate growth, reduce risk, improve productivity, and drive more profitable relationships.

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