How do you make a brand stand out in an oversaturated industry?
Challenge—
Yoo Direct Health branding did not accurately represent them and did not differentiate them from the competition.
The muted color scheme failed to convey the innovation and vibrancy synonymous with the company's reputation. The execution was sloppy and inconsistent, unlike their care and services. The logo did not work well in certain applications, often the company name was too small and light colored to read.
Solution—
TBH Creative re-established Yoo Direct Health's brand messaging, expertise, and key differentiators. Our process included learning everything about Yoo Direct Health’s ideal audience, defining where they want to be in the market space, and conducting a competitive analysis to reposition the brand identity. With the help of word mapping, we established Yoo Direct Health's desired perception, and created a new brand that embodies their bold and innovative ethos.
A new logo was designed to stand out with variations to work well across any asset. A fresh color palette was selected as well as bold fonts to represent the company. Custom icons were designed and usage rules documented in their first brand book.
2024 Silver Aster Award Winner