A greater focus on the user leads to business growth
As many businesses do, Strategic Coach had outgrown their current website and asked TBH Creative to partner with them to conduct a redesign.
For this website design project, TBH Creative carried out a phased approach to discovery by drafting a marketing roadmap to outline goals, define user personas, and identify gaps in messaging. The new website provides a clear flow for their various audiences with enhanced brand storytelling and has been optimized for accessibility.
Project goals—
- Build a website that effectively tells the brand story
- Differentiate types of courses, program levels, and membership benefits
- Highlight success stories that inspire others
- Increase lead generation and conversions
- Identify targeted keywords and implement accessibility improvements to increase organic site traffic
- Design and build front-end for their team to take over and complete