Redesigned membership website provides members with an abundance of resources and empowers marketing initiatives
National Precast Concrete Association and TBH Creative teamed up to create a completely refreshed website showcasing membership benefits and industry resources.
The redesigned website re-establishes the NPCA as a resource for members and industry leaders, and promotes membership opportunities, including education, events, and certifications. With organized content with the target audience in mind, prospects can easily see the benefits of membership.
Website goals—
- Increase site usability and improve content quality/organization
- Upgrade member tools such as a supplier search to better present the membership database and easy-to-use resource center
- Enable the NPCA marketing team to self-manage content and reduce redundant editing and limitations