Case study Northpoint Pediatrics

Client since 2011

Website and marketing support since 2010

TBH Creative partners with Northpoint’s internal team to continually improve the website and strategically develop their online resources. Recent improvements have included landing pages, ongoing website updates and upgrades, and the development of a new healthcare app for parents created to help parents with common questions and tools and leveraged to reduce nurse time expenses answering calls. 

We have further helped Northpoint Pediatrics build an inbound marketing strategy that includes blogging, email marketing, and social media advertising. In 2017, we created a new portal for parents called MyChild's Chart.

Goals—

  • Improve graphics and highlight key messages
  • More intuitive site architecture and usability
  • Increase leads from the website

Tell us about your project.

Northpoint Pediatrics desktop homepage web design
Interior landing page
Appointment request form web page

Results

146 new patients

within the first nine months after site launch

Inbound marketing attracts new customers from target audience

16% new contacts

within the first nine months of inbound marketing

Landing pages keep visitors engaged and help drive conversions

“It has been a pleasure working with TBH Creative. They have worked closely with us to give our website a fresh new look with increased functionality. TBH is detailed oriented, conscientious and an excellent listener and communicator. I wouldn't dream of using anyone else, and I highly recommend TBH as a trusted web strategist. Want to hear more? Call me.”

Linda Kortaneck headshot
Linda Kortanek, Executive Practice Director

About Northpoint Pediatrics

Northpoint Pediatrics is a health care provider for children with two offices located in Castleton and Noblesville.