Using design to improve usability
When a website doubles as a service, the design takes on a new level of importance. Not only does its design need to communicate the brand and support the mission, it also needs to help the user get from start to finish. The NCAA Student-Athlete Eligibility Center came to us with just this challenge.
The Center’s website was outdated in technology and design. This made the already complex multi-step application process even more challenging and confusing for students and their parents. Further complicating matters, the website was not accessible on hand-held devices.
Goals—
- Create a modern, user-centric website design
- Develop front-end code to connect with upgraded back-end technology
- Use user-interface design best practices to build a workflow that ensures users know where they left off (and what they have left to complete) during the application process