Case study Kermans Flooring

Client since 2010

Investment in digital marketing improves brand recognition and grows in-store customer foot traffic

Since our first collaboration in 2009, TBH Creative has worked hand-in-hand with Kermans to help their team develop a comprehensive plan—including a wide range of services—to support their retail sales conversion process, increase leads, and enhance their reputation management efforts.

Goals—

  • Measurably boost leads for the retail side of business
  • Employ digital marketing tactics to increase brand awareness
Read what the client said on Clutch

Services

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Kermans Flooring logo

Brand strategy

In our brand work with Kermans Flooring, we addressed changes needed to the logo, shape assets, and color palette. We focused on improving the usage and community recognition. Work included:

  • Simplified and streamlined the name and logo
  • Updated the brand look and feel to be more modern and easier to remember
  • Established overall look/shape as well as the colors
  • Updated company tagline to better communicate brand messaging

Kermans brand colors

Kermans tag line

Photography

To showcase their retail showroom, product offerings, and design services, TBH Creative’s photographer shot stock photography to enhance Kerman’s website, blog posts, downloadable content offers, and more.

Design consultation
Resilient flooring samples in the showroom
Hardwood flooring samples in the showroom
Tile flooring samples in the showroom
Kermans Flooring Inbound Marketing downloadable content offer landing page

Inbound marketing

Kermans created inbound marketing campaigns to help their customers, showcase their expertise, establish trust, and generate new contacts. TBH Creative assisted Kermans by creating a library of resources, including flooring maintenance tips, buyer’s guides, and trend reports.

Results

  • Nurturing sales emails had a 77% open rate in 2018
  • 42% of new contacts from Organic Search in 2018

Social media management

To promote the flooring content offers and drive traffic to the website, TBH Creative provides social media management to the Kermans team. On Facebook, we use a mix of organic posts, blog articles, boosted posts, and targeted ads to reach over 10,000 every month. We also help manage their profiles on Twitter, Pinterest, and Houzz to build brand awareness and drive more traffic to the Kermans website.  

Results

  • 50% increase in engagement on Facebook in 2018 vs. 2017
  • 47% increase in referrals from Houzz profile in 2018 vs. 2017
Social media services
Kermans Flooring desktop homepage web design
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Interior web page
Offer download page

Results

372% website traffic

Website redesign attracts more users from target audience

91 new sales qualified leads

Website redesign keeps visitors engaged and helps drive conversions

“Our relationship with TBH Creative is personal. They care about our growth. Lots of people can offer you services, but TBH Creative offers more than that. They want to be a part of your company, not just sell you tools.”

Dave Amsler
Dave Amsler, Co-Owner

About Kermans Flooring

Kermans is a family-run Indianapolis flooring store that sells high-quality carpet, hardwood, tile, and area rugs.

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