Case study Dermatology, Inc.

Client since 2021

Modern healthcare website design creates better online experience for patients

Dermatology, Inc. hired TBH Creative to redesign and develop their outdated healthcare website. Their new site features a clean web design that elevates their brand with new colors and photography, enables patients to easily access information, and provides a technical foundation for future SEO growth.

Goals—

Brand growth in the marketplace
Provide an easy to navigate user experience
Interconnect treatments, locations, and providers
Enable patients to schedule appointments and make payments online

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Services

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Results

30.57% total users

within first year after site launch

Website redesign increases overall traffic from target audience

39.73% organic search acquisition

within first year after site launch

Search engine optimization drives more local users to the site

25.39% time spent on pages

within first year after site launch

Improved page content provides more value and interest

“The results of our new website’s digital patient experience are incredible. In fact, since launching, we’ve seen a 100%+ increase in online appointment scheduling.”

Khristi Autajay, Practice Administrator

About Dermatology, Inc.

Dermatology, Inc. was founded in 1968. While combining medical excellence, science, and advanced technology to provide comprehensive medical, surgical and cosmetic skin care, it has grown into the largest dermatology practice in central Indiana for both adults and children.

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