Case study Compass Rose Benefits Group

Client since 2023

Designing around target audiences’ needs improves user experience

Compass Rose Benefits Group and TBH Creative teamed up to create a completely refreshed website explaining the organization’s health insurance offerings for eligible Federal employees.

The revamped site brings clarity, distinctly separating member and prospect content. With easier plan comparisons and a dedicated member section, users can seamlessly navigate and access relevant resources. A unified resource hub further ensures all communications are efficiently accessed.

Website goals—

Provide a website foundation that will grow with the business as its needs change
Give users an intuitive site structure for navigating the site
Go live on time and on budget
Eliminate content editing barriers created by an overly complicated CMS interface

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How do you rework a logo for maximum flexibility?

CHALLENGE—

Compass Rose Benefits Group's original logo had its limitations. It was an emblem-only format, making it unsuitable for diverse applications. The muted color palette and gradient failed to reproduce well, especially in print.

Additionally, the logo’s font lacked contrast and hierarchy, making long content blur together, and the all-caps style posed readability concerns.

SOLUTION—

TBH Creative set out to breathe life and flexibility into Compass Rose Benefits Group’s brand. We nixed the logo’s problematic gradient and created horizontal and emblem versions, ensuring greater readability when the logo is used in various sizes.

We infused the art with a subtle yellow color, bringing warmth to the previously cold palette and creating a logo that is both vibrant and inviting.

For typography, we selected a headline font that elevated scannability, and—by moving away from the all-caps typesetting—we improved both accessibility and general readability.

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From the start, the whole team at TBH was incredibly thorough and attentive to our website redesign needs. Even in initial discussions, it was clear they were going to deliver a top-notch design and user experience, which is exactly what they did. Our company's redesigned website is fantastic. We had an aggressive timeline, and they were realistic and ambitious, and delivered it to us ahead of schedule. Katie, Tatum, and their team left no stone unturned, and were great communicators along the way. Thank you for your expertise, guidance, and care from start to finish!

Jacqueline Trippler, Marketing Generalist

About Compass Rose Benefits Group

Compass Rose Benefits Group is proud to offer comprehensive benefits to select federal employees and their families at competitive rates.

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