Case study The Hagerman Group

Client since 2018

Construction management group upgrades website

The Hagerman Group’s marketing team hired TBH Creative to create an easy-to-use, mobile-friendly website with stronger content to better meet their marketing needs and match their distinguished reputation.

Goals—

  • Build an easy-to-manage, highly-visual portfolio to show off project work
  • Simplify the process of making site updates through the integration of an easy-to-use content management system
  • Improve user experience with storytelling, personas research, search engine optimization, and content reorganization
  • Create a new careers section to help human resources better attract potential employees with content focused on workplace benefits and showcasing company culture, job listings, and more
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Services

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Hagerman project pages are easy-to-edit and include photography and details about the work

Customized projects portfolio

TBH Creative developed a customized projects portfolio module to make it easier for customers to view Hagerman’s past projects and sort examples of work by industry. Every subpage within the Work section is easy-to-edit and includes photography and information about each project.

Results

  • Pageviews increased 180% on the Work section’s landing page
  • Bounce rate improved 63% on individual project web pages
A powerful Careers section essential for recruitment of hard-to-find, qualified employees was a must-have for Hagerman.

Strategic solution for employee recruitment

The construction industry has a labor shortage, making a powerful Careers section essential for recruitment of hard-to-find, qualified employees. TBH Creative wrote, designed, and coded a new, comprehensive Careers section for Hagerman that makes it easy for job seekers to find employment opportunities, submit job applications, and learn more about what it’s like to be part of their team.

Results

  • 1,486% increase in entrances on Careers landing page
  • 1,700% increase in pageviews on the Open Positions web page
The Hagerman Group homepage desktop web design
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Projects web page
Project detail web page
History timeline web page
Careers landing page

Results

23% website traffic

within first year after site launch

Website redesign attracts more users from target audience

27% page views

within first year after site launch

Website redesign keeps visitors engaged and drives conversions

80 job applications

within first year after site launch

Website redesign improves employee recruitment

About The Hagerman Group

Since 1908, The Hagerman Group—based in Indiana—has helped thousands of companies and organizations to build customized spaces. Their guiding principles include treating clients as equals and providing exceptional value on construction management projects.

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