Dramatic shift in design improves lead generation
From the very first website strategy session, TBH Creative and OrthoIndy developed a bold plan to create a modern, completely new website for the provider of comprehensive patient-centered bone, joint, spine and muscle care.
As a first step to improving usability, TBH Creative refreshed and modernized OrthoIndy’s all elements of their brand identity, expanding guidelines to create consistency in voice and tone across all communications channels, both online and in print.
Based on the results of audience interviews and personas research, TBH Creative also revamped the OrthoIndy website around patient needs. We made the search feature more prominent, completely changed the way location information is presented, and reorganized medical services-related content around pain.