OrthoIndy

Web design

Dramatic shift in design improves lead generation

From the very first website strategy session, TBH Creative and OrthoIndy developed a bold plan to create a modern, completely new website for the provider of comprehensive patient-centered bone, joint, spine and muscle care.

As a first step to improving usability, TBH Creative refreshed and modernized OrthoIndy’s all elements of their brand identity, expanding guidelines to create consistency in voice and tone across all communications channels, both online and in print.

Based on the results of audience interviews and personas research, TBH Creative also revamped the OrthoIndy website around patient needs. We made the search feature more prominent, completely changed the way location information is presented, and reorganized medical services-related content around pain.

First hired: 2016

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Results

Increased lead generation

In the first 90 days after relaunching the new website, OrthoIndy saw an 80% in increase in appointment request form submissions as a result of these significant updates.

TBH Creative is such a great company to work with for web based solutions. They didn’t just design a pretty website (and they did design a beautiful site). TBH got to know our business and goals, and they helped build a strategy to ensure that our website was another marketing tool to help us gain customers and build relationships. I have worked with a lot of web vendors over the years, and no one compares to TBH.

Kasey Prickel
Director of Marketing

About OrthoIndy

OrthoIndy is one of the most highly-respected orthopedic practices in the Midwest. OrthoIndy provides leading-edge bone, joint, spine, and muscle care from multiple locations throughout central Indiana.