Google Ads Promotion
The national average click-through-rate (CTR) for healthcare-focused Google Ads is 1.79%, and every campaign that TBH Creative manages for OrthoIndy is above that average, with an overall total average CTR of 2.82%.
TBH Creative optimized OrthoIndy’s previous Google Ads strategy, specifically dropping wasted spend ($24,578.71) previously being spent to bid exclusively on branded keywords and using that budget instead more strategically to support inbound marketing campaigns.
To date, these refinements have helped drive 19% more qualified traffic—for less budget—to the OrthoIndy website:
- 2017 results: 10,031 clicks
- 2018 results: 12,028 clicks