Dramatic shift in design improves lead generation
From the very first website strategy session, TBH Creative and OrthoIndy developed a bold plan to update the brand of OrthoIndy with a modern, completely new website. The brand makeover included expanding the color palette of the brand, adding custom icons, and selecting new fonts - all of which can be leveraged in offline marketing materials as well.
Moving onto the website design, the team made some strategic decisions based on audience persona research to make the search feature of the website more prominent, completely change the way locations are presented, and present the medical services in a way that - literally - addresses the patient's pain first. The result of these significant shifts in their website presentation have been met with high praise from people within OrthoIndy as well as their patients.