Responsive web design and digital marketing

Dramatic shift in design improves lead generation

At the very first strategy session, TBH Creative and OrthoIndy developed a bold plan to create a modern, completely new website for the people seeking comprehensive, patient-centered bone, joint, spine and muscle care. Soon after launching their new website, we began work in inbound marketing.


  • Drive more patient leads and nurture existing patients with the launch of a new website
  • Support the new website with digital marketing efforts, including downloadable content offers, optimized landing pages, blog optimization tactics, and more

Read a Q&A with the client

First hired: 2016

Hospital and Clinics Locations web page Hospital and Clinics Locations web page
Specialties web page Specialties web page
Urgent Care web page Urgent Care web page
Physicians Directory web page Physicians Directory web page

Like what you see? Contact us to talk about your project.

OrthoIndy Google Display Ad Example

Google Ads Promotion

The national average click-through-rate (CTR) for healthcare-focused Google Ads is 1.79%, and every campaign that TBH Creative manages for OrthoIndy is above that average, with an overall total average CTR of 2.82%.

TBH Creative optimized OrthoIndy’s previous Google Ads strategy, specifically dropping wasted spend ($24,578.71) previously being spent to bid exclusively on branded keywords and using that budget instead more strategically to support inbound marketing campaigns.

To date, these refinements have helped drive 19% more qualified traffic—for less budget—to the OrthoIndy website:

  • 2017 results: 10,031 clicks
  • 2018 results: 12,028 clicks
OrthoIndy Blog Preview

Blog Design

For OrthoIndy’s audience, storytelling and information sharing were vital tools to educate, engage, and reassure through marketing.

TBH Creative upgraded OrthoIndy’s blog design to allow more flexibility for content types, such as images or videos, and applied styles to make it easier for the client to create blog posts that were consistent and branded.

During the first year after launch, OrthoIndy won the prestigious Gold Aster Award in recognition of the effectiveness of its blog.


↑ 80% increase in appointment requests within 90 days

In the first three months after launching the updated website (and with no new promotion activities—yet), OrthoIndy saw an 80% increase in appointment requests from the new website.

↑ 311 customers as a result of online paid advertising

In less than one year, Google Ads campaigns (PPC, remarketing, and display) attracted over 300 new patients to OrthoIndy.

↑ 675 new contacts gained from inbound marketing

Within one year of launching inbound marketing campaigns, OrthoIndy gained 675 new leads from those promotion efforts.

TBH Creative is such a great company to work with for web based solutions. They didn’t just design a pretty website (and they did design a beautiful site). TBH got to know our business and goals, and they helped build a strategy to ensure that our website was another marketing tool to help us gain customers and build relationships. I have worked with a lot of web vendors over the years, and no one compares to TBH.

Kasey Prickel
Kasey Prickel
Director of marketing

About OrthoIndy

OrthoIndy is one of the most highly-respected orthopedic practices in the Midwest. OrthoIndy provides leading-edge bone, joint, spine, and muscle care from multiple locations throughout central Indiana.