OrthoIndy

Modern web design

Dramatic shift in design improves lead generation

From the very first website strategy session, TBH Creative and OrthoIndy developed a bold plan to update the brand of OrthoIndy with a modern, completely new website. The brand makeover included expanding the color palette of the brand, adding custom icons, and selecting new fonts - all of which can be leveraged in offline marketing materials as well. 

Moving onto the website design, the team made some strategic decisions based on audience persona research to make the search feature of the website more prominent, completely change the way locations are presented, and present the medical services in a way that - literally - addresses the patient's pain first. The result of these significant shifts in their website presentation have been met with high praise from people within OrthoIndy as well as their patients.  

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Results

Increased lead generation

In the first 90 days of the new website, OrthoIndy saw an 80% in increase in appointment request form submissions from the website. 

TBH Creative is such a great company to work with for web-based solutions. They don't just design a pretty websitethey design a beautiful sitebut they do so much more. They got to know our business and our goals and helped build a strategy to ensure our website was another marketing tool to gain customers and build relationships. I have worked with a lot of web vendors over the years and no one compares to TBH.

 

Kasey Prickel
Director of Marketing, OrthoIndy

About OrthoIndy

OrthoIndy is one of the most highly respected orthopedic practices in the Midwest. OrthoIndy provides leading-edge bone, joint, spine and muscle care from multiple locations throughout Central Indiana while staying true to our mission and our patients.