Updating brand image and improving lead generation on corporate website
One View came to TBH Creative for help redesigning their out-date-website and refining their brand to more accurately represent the company. Using website persona research and user needs as our guide, TBH Creative used these insights to create a new site architecture and more user-centric content.
To ensure One View’s team could be self-sufficient and make content edits in the future, we upgraded their design, coded responsive WordPress templates, and provided CMS training. We also integrated their third-party systems for online chat and lead generation forms.
Goals—
- Improve the website’s lead generation results
- Build a stronger brand identity with custom illustration, expanded color palette, and fast-loading web fonts
- Create a modern, responsive website to better support business goals