Using design to improve usability
When a website doubles as a service, the design takes on a new level of importance. Not only does the design need to communicate the brand and support the mission, it also needs to help the user get from Start to Finish. The NCAA Student-Athlete Eligibility Center came to us with just this challenge.
The Eligibility Center was outdated in technology and design. It wasn’t easy for students to complete the process, and it gave a poor impression to a very tech-oriented audience not to mention confusing and not accessible on hand-held devices. The NCAA had three key goals with this redesign:
- Make the center design and process more modern.
- Improve the brand impression.
- Enhance the user experience.