Logansport Memorial Hospital

Web Strategy and Design

A lasting digital marketing partnership 

The Logansport Memorial Hospital marketing team reached out to TBH Creative in 2012 knowing they didn’t have the best hospital website design to educate and serve their patients. Throughout the three phases of this initial project, we collaborated on a redesign to update the Logansport Memorial Hospital website’s code and design. 

But, our partnership goes well beyond website design and development. 

We have worked with LMH over the years on microsites, graphic design, email marketing, and social media. A couple of noteworthy projects include campaign work for their annual River Bluff Run and creating a microsite and promotion activities for a 2016 patient stories-focused campaign to highlight the compassionate care. We also work with the Logansport Memorial Hospital marketing team on a handful of recurring projects—researching and writing weekly articles for their blog, helping to manage and curate content for sharing via their social media profiles, and assisting with the execution of user-segmented email communication.

First hired: 2012

Physician Profile Page Physician Profile Page
Heart Care Service Page Heart Care Service Page

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River Bluff Run | Event Marketing

Logansport Memorial Hospital holds a 5K and fun walk called the River Bluff Run event every October. TBH Creative redefined the event’s brand elements in 2015, developing a bunch of new assets including an event logo and tagline, selecting new fonts and a color palette, billboard design and print collateral, and defining promotional design layout styles. 

Additional services provided include:

  • Photography and art direction
  • Print collateral design
  • Event website creation
  • Facebook advertising assistance

See the full story

River Bluff Run Event with Logansport Memorial Hospital
Logansport Memorial Patient Stories Campaign

Patient Stories | Campaign

Recently we helped Logansport Memorial Hospital highlight patient stories on their website. The goal was to bring these real patient experiences to life for website visitors. 

The project included:

  • Campaign microsite design and development
  • Custom graphics creation for promotion
  • Form development to capture more stories

Check out the patient stories microsite

Email Marketing with TBH Creative

Email Marketing Strategy

In 2016, we kicked off quarterly email marketing with Logansport Memorial Hospital, and our first goal was to get the data necessary to do more effective messaging with targeting. Their existing email list had no segmentation so we recommended a campaign in early 2017 that resulted in 42% of contacts self-selecting into health services segmentation buckets, which allowed us to  tailor email content based on patients’ interests. 

This customization also improved open rates to an average of 29.8%, nearly double the healthcare industry’s average email open rate of 16.87%.

Learn more about email marketing with TBH Creative 

Social Media Management for Logansport Hospital

Social Media Management

The goal of Logansport Memorial Hospital’s social media marketing efforts include expanding their reach and engaging positively with patients and the community. Some of the results so far:

  • Growing the Facebook page following by 1,200+ “likes” since 2016
  • Improving organic reach by 24% between 2016 and 2017
  • Boosting the engagement rate by 5% each year since the project management started

Learn more about social media management services

I have appreciated TBH Creative's expertise and guidance as we have navigated through a website redesign at Logansport Memorial Hospital. Their team is knowledgeable, detail-oriented, and very creative. I trust their work and opinions on any website endeavor that we pursue, and I look forward to partnering with them for many years to come.

Carmen Jones
Carmen Jones
Marketing Coordinator

About Logansport Memorial Hospital

Logansport Memorial Hospital is a community hospital in Indiana serving people in Cass County and north central Indiana. The health care facility is a not-for-profit, county-owned, regional medical center.