Case study

How do you help a regional hospital grow?

Challenge—

At the start of our partnership with Logansport Memorial Hospital, they were upfront about addressing their reputation with the community. Despite being known as a “band-aid station,” the hospital had ambitious plans for growth and improvement. To help them achieve these goals, we worked closely with LMH’s in-house marketing team to develop a digital brand that supported this vision. By collaborating on business solutions and enhancing its online presence, we were able to help LMH repair its reputation and connect with its community in more meaningful ways.

Solution—

At the outset of our partnership, it became clear that the best results would require a long-term strategic plan supported by various healthcare marketing initiatives designed to help LMH achieve its growth objectives. While all of the goals of this partnership are too much to include on a single webpage, the following areas are among the most noteworthy:

• Amplify existing strengths to showcase LMH's competitive advantages
• Bolster the digital infrastructure to align with business objectives
• Develop a library of helpful content to build trust and authority
• Identify community needs and incorporate those messages into the plan
• Create a high-end website that aligns with LMH’s improved brand identity
• Establish reporting mechanisms to track and evaluate the effectiveness of marketing efforts

How do you tell the stories of successful patient outcomes?

Challenge—

In a tight-knit community, a single negative experience can quickly spread through word-of-mouth and harm a healthcare organization’s reputation. LMH’s in-house marketing team understood the need to rebuild trust and credibility with patients (and the broader community in north-central Indiana). They collaborated with us to promote patient success stories as a powerful testament to the hospital’s commitment to compassionate care. Through these stories, we could demonstrate the hospital's dedication to excellence and earn referrals from satisfied patients.

Solution—

While positive patient experiences were happening daily at LMH, we realized that a more proactive approach was necessary to showcase these stories. Using the website to highlight several patients’ unique needs and the outcomes of their experiences, we created engaging and informative digital content that resonated with the community. Storytelling emerged as a powerful healthcare marketing solution, allowing us to connect with patients on a deeper level and demonstrate LMH's commitment to delivering exceptional care.