Logansport Memorial Hospital

Web Strategy + Design

Improving reach through strategic design and social media

When Logansport Memorial Hospital came to TBH Creative they had a cumbersome, outdated website. In order to get their online marketing activities ramped up, TBH Creative established a phased in approach that started with a quick website facelift and implementation of Content Management System. 

The next phase included a full redesign, customized tools to promote physicians, social media strategy, analytic reporting, and new site architecture with all new content. With these pieces in place, LMH is ready to take the next step and is working with TBH Creative’s Site Success Manager™ to plan additional improvements.

First hired: 2012

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Results

Improved Physician Access

One of the primary goals was to better highlight physicians. An improved physician directory with search tools, strong ties on the service pages with calls to action accomplished just that.

Email Marketing

A strategic plan established Logansport Memorial's email marketing activities. That plan includes an email template that leverages the website design. Audience list segmentation to take advantage of personalized content opportunities. A quarterly email newsletter with relevant health information for each audience. And the ability to subscribe to their blog posts.

I have appreciated TBH Creative's expertise and guidance as we have navigated through a website redesign at Logansport Memorial Hospital. Their team is knowledgeable, detail-oriented, and very creative. I trust their work and opinions on any website endeavor that we pursue, and I look forward to partnering with them for many years to come.

Carmen Jones, Marketing Coordinator
Carmen Jones
Marketing Coordinator

About Logansport Memorial Hospital

Logansport Memorial Hospital is a community hospital in Indiana serving people in Cass County and north central Indiana. The health care facility is a not-for-profit, county-owned, regional medical center.