Kermans Flooring

Web design and marketing strategy

Commitment to digital marketing outreach improves brand recognition and grows in-store traffic

Since our first collaboration in 2009, we have worked hand-in-hand with Kermans to help their team develop a comprehensive plan—including a wide range of services—to support their retail sales conversion process, increase leads, and enhance their reputation management efforts.

Goals—

  • Measurably boost leads for the retail side of business
  • Employ digital marketing tactics to increase brand awareness

First hired: 2009

Interior Page Interior Page
Landing Page Landing Page

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Kermans Flooring Logo

Brand Strategy

The first part of our brand work was a naming modification and updating the logo mark to reflect the change—from “Kermans Fine Flooring” to “Kermans Flooring.” The change was two-fold. First, the simpler name was more modern and easier to remember. Second, the logo mark and name together was difficult to read at small sizes. We were able to keep the established overall look/shape as well as the colors. We focused on improving the usage and community recognition. 

We also worked to develop a tagline to communicate the unique advantage that Kermans offers its buyers. The concept was not new but they struggled to communicate it clearly in the past. The finalized new message is simple and inclusive, allowing it to work with different customer demographics while still reinforcing Kermans' reputation for selling a wide variety of top of the line flooring options at unbelievably good prices.

Photography

To showcase their retail showroom, product offerings, and design services, TBH Creative’s photographer shot a collection of stock photography for Kermans to use to enhance the website, blog articles, downloadable content offers, and other marketing collateral.

Design consultation
Flooring samples in the showroom
Kermans Flooring Content Offer Example

Inbound Marketing

Customers are using the web more and more to research their purchases. Kermans is taking advantage of this trend by using inbound marketing strategies to help their customers, showcase their expertise, establish trust, and generate new contacts.

TBH Creative assisted Kermans by creating a library of resources, including flooring maintenance tips, buyer’s guides, and trend reports. 

Learn more about inbound marketing with TBH Creative

Results

↑ Increased web traffic

As a result of creating an extensive resource library, blogging, and other content marketing efforts for their website, Kermans is now highly competitive, organically ranking on page one for many targeted search terms.

↑ Increased leads

Using a wide range of strategies, including inbound marketing campaigns, personas research, and analytics, we helped Kermans target specific audiences, grow their customer base, and increase conversions.

Our relationship with TBH Creative is personal. They care about our growth. Lots of people can offer you services, but TBH Creative offers more than that. They want to be a part of your company, not just sell you tools.

Dave Amsler
Dave Amsler
Co-Owner

About Kermans Flooring

Since 1921, Kermans Flooring has offered the Indianapolis area high quality carpet, area rugs, tile, and hardwoods.