Indigo BioAutomation

Web Redesign + Lead Generation Tool

Improved lead generation with redesigned website

Indigo BioAutomation selected TBH Creative to professionally redesign their existing website and increase their conversions by creating a better communication tool. Their current site was performing well but not well enough. They knew there was much more potential available and were ready to really upgrade their website presence and functionality.

First hired: 2014

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Results

Additional functionality to improve the user experience

It is becoming critical that websites stay true to brand and communicate well across a variety of platforms. The new Indigo BioAutomation website is now fully responsive so it works well on any screen - laptop, tablet or smart phone.

More flexible site management

TBH Creative built the new Indigo BioAutomation website on our Content Management System (CMS) so they now have control over their content and can keep the site fresh and current.

Stronger communication tool

Indigo BioAutomation manages complex processes that can be difficult to communicate. Their new website uses a variety of tools - icons, graphics and infographics - to visually support their content and better explain their key services.

Starting from our very first meetings, the TBH Creative team were extremely engaged and interested in understanding the messages we wanted to communicate. TBH worked efficiently to lay down the framework, and made sure that we had ample opportunity to contribute content; they were also able to help us ‘tune’ our language for more effective communication.  The new website was launched exactly when we needed it to be, and so far, it has received rave reviews from both our internal stakeholders as well as customers.  We credit TBH and its professionalism with helping us launch a website whose style and content align very well with our business goals.

Jim Edwards, VP of Product Management
Jim Edwards
VP of Product Management

About Indigo BioAutomation

Indigo BioAutomation provides automated data analysis solutions for big data problems. Indigo BioAutomation delivers cloud-based tools that eliminate the need for human inspection of laboratory data in a variety of industries.