Greg Dawson and Associates

Brand strategy and web design

Redesign and improved landing page relevancy decreases bounce rate

Greg Dawson and Associates hired TBH Creative to redesign the company’s outdated website and make improvements to help the beauty brokerage firm better serve their customers online.

Goals—

  • Create a flexible-yet-sophisticated new design that looks great on all devices
  • Update the company wordmark
  • Edit website content and reorganize the site architecture to make it easier for target website users to find manufacturers and distributors
  • Build a team directory, sortable by territories, with detail views for everyone in sales to make finding contacts easier
  • Set up an interactive form builder tool for creating and editing forms, as well as storing submissions
  • Empower Greg Dawson's team to make their own website updates with comprehensive training on how to use TBH Creative's content management system

First hired: 2017

About web page About web page
Sales Team web page Sales Team web page

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Greg Dawson and Associates, Incorporated Logo

Logo Design Refresh

Before the refresh, the former wordmark for Greg Dawson and Associates was used inconsistently. Set in an outdated typeface and treated with a distracting shadow, the old wordmark warranted a modern, clean update. TBH Creative reworked the logotype by building on the solid, sturdy feel of the original. The new text-only treatment really stands out. The workmark was designed using a chic, sans serif typeface in set in two complementary sizes. This pairing creates a simple yet effective synergy and increases readability.

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Results

↓ 23.5% decrease in bounce rate

Within two months of launching the updated website, the bounce rate improved.

↑ 40% growth in organic search traffic

Organic search grew from 14% of total referrals to over 40% in two short months after launch.

↑ 8x increase in website visitors

The new website receives 678% more visitors than the former website did during the same period of time period last year before the redesign.

About Greg Dawson and Associates

Founded in 1954, Greg Dawson and Associates is a nationwide professional beauty brokerage firm. They have achieved the highest sales volume in the beauty industry while maintaining the fewest number of manufacturers.