Baker Hill

Full service digital marketing

Updating brand identity with new website & digital marketing

As a company, Baker Hill was going through a big transition. After a change in ownership, they needed to re-establish their brand—a brand that had historic value but had been downplayed in recent years. They were counting on the web as a big part of launching the Next Generation of Baker Hill, and they were on a fast track to tie in digital marketing and video content at the same time.

TBH Creative and Baker Hill started with the core question: What problems can Baker Hill solve for their clients? That client-focused approach guided all of our efforts in a project that featured three main components:

  • Expanded and redesigned website
  • Video content to add depth and better present offerings
  • Inbound and outbound email marketing campaigns

Baker Hill wanted to make sure their offline sales and marketing efforts were consistent with the new brand identity we were establishing online. TBH Creative started by refining the logo and brand color palette and then turned our skills to design product sheets, sales collateral, trade show booth and print ads. “It was a lot of work in an aggressive timeline,” notes TBH Creative President, Tatum Hindman, “but we were excited by the challenge and believed in the goal of launching a consistent identity from the very beginning.”

Baker Hill website preview
Baker Hill mobile preview

Deliverables

  • Restructured and designed website
  • Produced video to launch campaign
  • Developed integrated digital marketing campaigns

 

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Custom Photography

Baker Hill needed photos to integrate into their marketing collateral and show off their software product. We helped plan the shoot from props to manipulation of the screens to final editing.

NextGen software with business setting, portrait tablet.
NextGen software at desk looking at reports, landscape tablet.

Results

Successful event promotion and branding.

Read the Marketing Event Meeting case study.

Stronger calls to action

Site content is now more focused on specific calls to action and it’s showing positive results. For example, in its first 90 days the Baker Hill NextGen Video has 74% average engagement, 93% play rate, and 18 actions.

All site metrics - sessions, users, pages per session and more have increased since the launch of the new site.

Page views increased by 21% Pages per session increased by 13% % new sessions increased by 11%.

I engaged TBH to assist with a full re-branding and digital marketing effort for Baker Hill and, in many ways, we learned the financial technology industry together. In TBH we have found a true marketing partner - not an order taker - and that keeps my internal team on our toes and always thinking. I appreciate their perspective just as much as the quality of their work.

Deidra Colvin
Chief Marketing Officer, Baker Hill

About Baker Hill

For over 30 years, Baker Hill® has delivered industry-leading technology that empowers financial institutions to generate growth, reduce risk, improve productivity, and drive more profitable relationships.