Northpoint Pediatrics

Inbound Marketing

Website & marketing support since 2010

TBH Creative partners with Northpoint’s internal team to continually improve the website and strategically develop their online resources. Recent improvements have included landing pages, ongoing website updates and upgrades, and the development of a new healthcare app for parents created to help parents with common questions and tools and leveraged to reduce nurse time expenses answering calls. 

We have further helped Northpoint Pediatrics build an inbound marketing strategy that includes blogging, email marketing, and social media advertising. In 2017, we created a new portal for parents called MyChild's Chart.

First hired: 2010

Northpoint Pediatrics website preview
Northpoint Pediatrics mobile preview

Like what you see? Contact us to talk about your project.

Results

More intuitive site architecture and usability

TBH Creative works closely with Northpoint’s team to ensure their content is easy to use and find. After reviewing site traffic patterns, TBH redefined the main content hierarchy and naming to better serve its audience—parents.

Inbound marketing campaign

TBH Creative develops a rotating quarterly editorial calendar that drives Northpoint's inbound marketing initiatives. Our marketing activities include blog writing, downloadable content development for offers, email marketing, social media promotions and related website calls to action. Together these initiatives have increased the number of leads from the website in just the first quarter of the campaign.

Improved graphics and highlighted key messages

Before working with TBH, the Northpoint website organization was jumbled, main services were not highlighted, and design styles changed from page to page. After a page-by-page analysis, TBH recommended a full redesign. The updated site has consistent styling, focuses on key differentiators, and improves the main landing page graphic appeal.

It has been a pleasure working with TBH Creative. They have worked closely with us to give our website a fresh new look with increased functionality. TBH is detailed oriented, conscientious and an excellent listener and communicator. I wouldn't dream of using anyone else, and I highly recommend TBH as a trusted web strategist. Want to hear more? Call me.

Linda Kortanek, Executive Practice Director
Linda Kortanek
Executive Practice Director

About Northpoint Pediatrics

Northpoint Pediatrics is a health care provider for children with two offices located in Castleton and Noblesville.