Kermans Flooring

Site Success Manager™ client since 2009

Getting more from the Site Success ManagerTM

Kermans first came to TBH in 2009 with a website that was static and outdated in style, messaging, and technology. TBH Creative created a new website that better represented the company as a high quality flooring company.

After the website project, our relationship with Kermans continued. They needed help to make smart marketing choices online to redefine—and expand—their brand. Today, Kermans uses TBH Creative’s Site Success ManagerTM to continually improve and monitor their online marketing strategy.

First hired: 2009

Kermans Flooring website preview
Kermans mobile preview
Interior Sample Page Interior Sample Page
Home page Full Comp Home page Full Comp

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Kermans Flooring Logo

Brand Strategy

The first part of our brand work was a naming modification and updating the logo mark to reflect the change—from "Kermans Fine Flooring" to "Kermans Flooring". The change was two-fold. First, the simpler name, even to just "Kermans", was more modern and easier to remember. Second, the logo mark and name together was difficult to read at small sizes. We were able to keep the established overall look/shape as well as the colors. We focused on improving the usage and community recognition. 

Quality floor coverings for every budget

We also worked to develop a tagline to communicate the unique advantage that Kermans offers its buyers. The concept was not new but they struggled to communicate it clearly in the past. The finalized new message is simple and inclusive, allowing it to work with different customer demographics while still reinforcing Kermans' reputation for selling a wide variety of top of the line flooring options at unbelievably good prices.

Photography

TBH Creative helped Kermans better showcase their store and product offerings with an on-site photo shoot. These photos are used in combination with manufacturer and showcase project photos. Together the collection of photos enhance the website, blog articles, downloadable content offers and other materials. 

Photo sample 1

Content marketing sample

Content Marketing

Content marketing

Kermans uses downloadable content offers as a tool to collect leads from their site. In exchange for a prospects basic information, Kermans will share brochures with additional product information such as maintenance tips, buyer's guide and flooring trends. 

WOOD FLOORING BUYER’S GUIDE

Results

Improved traffic statistics and time spent on the website

Before TBH Creative’s involvement, Kermans’ presence on search results with targeted keywords was non-existent. Today, they are on page one for their top 10 targeted search terms. Regular new content and helpful videos helps hold their search engine optimization rank position and interest users to spend more time on the site.

Drive leads and consultation meetings

In addition to our social media work for Kermans that drives traffic and increases their online presence by leveraging social media profiles, TBH Creative has developed a blogging initiative for Kermans. Our ghost-writing has allowed them to publish 8 blog articles monthly, increasing site traffic through improved search engine rank position and improved local authority in the industry. In 2013, TBH Creative produced a series of helpful flooring videos that have been valuable content in their digital footprint. With a phased approach, we then integrated a content marketing strategy in 2015 that has brought in valuable leads for new business and also increased the email subscriber list.

As a company who uses the services of TBH Creative (since 2009), I can highly endorse their abilities. Initially hired to do Web design and development, they have gone above and beyond with providing marketing solutions that help my company increase business.

They have built a partnership with me and my company. They are willing to work as a part of my company not just a provider for my company. They are a team of extremely talented people who genuinely care about my company’s success. In today’s competitive atmosphere, they stand apart. 

Dave Amsler
Dave Amsler
Co-Owner

About Kermans Flooring

Since 1921, Kermans Flooring has offered the Indianapolis area high quality carpet, area rugs, tile, and hardwoods.