Your blog is far more than an online diary.

Blogging can be a great way to promote your company online, improve search engine optimization, and reach target prospects. A company blog can be a successful marketing tool for brand awareness and lead generation. Strategic blogging involves more than the occasional, off-the-cuff post. It requires setting goals, developing an editorial calendar, determine target keywords, and then drafting engaging articles. 

It's a tall order, but a blog can handle a heavy workload.